Team Partner: Nicole Grossi
Our goal and purpose in creating this website is to design something that is appealing to the eye. It important that this website allows people to understand the importance of this non-profit organization and how it can help them in their career to be more successful. The website’s intended audience consists of doctors, nurses, receptionists, etc. all of which can benefit from IHC services.
The websites main element is its content, because it is all the information that is provided that people will be reading and getting a better understanding of IHC. The information will answer any questions a person might have who is visiting this website as well as including pictures and videos to increase their understanding. Our approach to information architecture was to develop a structured layout that would be consistent from page to page. This layout is formed by a grid, so depending on the amount of information of that specific page; the layout will be able to accommodate it. Our strategy of usability was to create a website that is easy to navigate for the common user. Our first goal was to create a navigational bar that consists of the main elements and will then consist of a secondary navigation bar with further topics. At the top of each page are three buttons that link to the eSTORE, contributions page, as well as the link for joining the e-newsletter. It must be user friendly because we want as many people as possible to visit this site in hopes of spreading the IHC’s Company name.
The overall look and feel of the website is intended to be inviting and a site that is easy to read. The color choices that we made are calm colors that consist of blues and greens. Because of its structured layout, the pages of the website are appealing to the eye and broken up into sections for a more engaging experience. For all of the body text and typefaces, we have chosen a sans serif font because this is easier to read.
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